[00:00:31] Speaker A: Hello, my name is Noor Al Masri. Welcome to Echoes of Impact with Noora. We believe that everyone is capable of making an impact and changing the world around them. So we challenge limitations and uncover stories that inspire a greater impact for you around the world.
So welcome.
We're going to start as always with the segment called Save Taxes with Nura. This segment is sponsored by Nura's books tax and accounting firm. And today we're going to talk about imposter syndrome.
This is what we're going to talk about in our episode. Like everything we're talking about, it's going to go around imposter syndrome. And how is that related to taxes? Let me tell you how you know sometimes and you hear it a lot probably. If not, you heard it from me at least.
Having a business is the best way to save in taxes because the worst way to get paid is your W2. Not saying that don't get a W2 or don't have a job as an employee. But you always need to have a business for many reasons. One of them to be able to save in taxes. Another one because you never know when that employer will say, hey, we don't need you anymore. You are not on control. So you're going to have to leave and start job search.
If the market is not great, you might have to suffer. You might be in employment and now with the possible funding freeze that might not be available to you. And there is like so many reasons that might not be, that might not be available to you.
So this is why you have to be ready. And having a business is a backup plan. Even when you have a W2, a backup plan and a lot of rooms to save in taxes.
Governments and tax law really wants you to have a business because that creates job opportunities. And also it does help our economy in general. Small businesses really helps the economy.
So they want you to have that. That's why there is a lot of tax saving strategies and tax saving opportunities designated for business owners. So if you are only on W2, yeah, there is some, there are some like tax strategies, but they're very limited. You're gonna still have to pay more in taxes than a business owner.
Now, I'm not saying business owners don't pay in taxes, especially if their business is like flourishing and have a lot of money. But yeah, maybe that's true if they do tax strategies. If they do tax planning, they pay less than anyone in taxes, if any, but they do it legally. They gain so much money that is tax free because they know a Lot of strategies. Not because they know them, because they're busy doing their business and making money, but they hire tax professionals who knows what to do and how to save them money.
They invest their money in the right place.
So if you are not a business owner yet, I'll tell you, just look into starting it business. And maybe what's holding you back is imposter syndrome. Maybe you don't think there's any that you have anything to offer. Maybe you don't think that you are good enough to run a business. Maybe you don't think that you are capable to manage a business and have a W2.
But let me tell you, I'm sure you are wrong.
No matter how old are you, what you're doing in your life, you are wrong. Because if you've been here on earth with us, I'm sure you've been because you were making a living, right? So somehow or somewhere or another you're making a living. Maybe you went to school. Maybe I'm not talking about like going to college and doing graduate school or anything. I'm talking just grade school of everyone did. So you've learned some experience. You've been living with us. So you have something that you do better than anyone. You just did not learn how to turn that into business and make money.
And how do you defeat that imposter syndrome? To have an opportunity to save in taxes and keep control of your money legally. How do you do that? Let me tell you. First thing is learning.
When I started Nourish Books, the first thing I did is join the coaching program. I selected a coaching program that's going to help me with finding clients. I know how to do taxes. I know how to do accounting. I know how to do so many things. Management. Because I've worked in so many different industries and in so many different positions.
But I did not know how to get clients when I am doing a virtual tax firm.
So I had to learn because I didn't know how to do it. So I joined a coaching program. Now, no matter what level you are and there is a coaching program that is a good fit for you and that's going to help you fight the imposter syndrome.
Until this point, I have a coaching program. I have a coach help me with different aspects in my business, the level that I'm in right now is different than the level I was in when I started my business.
And every successful person I know, they have coaching.
So learning education is the thing that's going to help you defeat imposter Syndrome.
Another thing, you might not be able to learn everything. For example, you're not going to be able to keep up with tax strategies and way to save money. No matter how many video you you listen or watched, you're going to get wrong information and you're not going to be able to keep up with the strategies and probably you're going to get into a mess unless you're working with a professional who's doing or who knows what they're doing, who does tax strategies.
So hiring professional to help you with your taxes, with your bookkeeping, with your finances is going to save you a lot of time and money and going to help you overcome imposter syndrome. In marketing, maybe you don't know how to do marketing proper way. Like it's very hard to keep up with what's going on in this world nowadays with AI, with Briar AI, everything that's going on, like how do you collect leads, how do you market for your service, how to get new clients, how to maybe have a lead magnet, whatever it is, or maybe how can you run a paid ad on social media? You would have a lot of questions on that. But guess what?
There are people who does that, who this is what they do, this is their business.
So they know better than you.
So hiring them and having them help you with that, that's going to help you overcome your imposter syndrome. And that's part of the delegation. And if you are a good business owner and that's a biz that you have a business that you want to grow and build really a future empire, you want to learn how to delegate. And if you have that business as a side business, you want to make sure there's someone there helping you running that business. Because you can get busy in your regular job like you may be like have something going on with your family, your business shouldn't stop.
Someone else has to be helping you with your business. So one of the things that I will always recommend for business owners and for nonprofit, for anything that you want to build in business, non profit, whatever, hire fast.
Higher. I know people say hire slow fire fast. I don't agree with that. I would say hire fast because you're not going to learn even how to hire unless you hire and fail. Hire and fail. And that what happens with me in my business. And I can tell you about these stuff later so you can listen to the stories and learn from it. I've been in business and a successful business for more than four years now. This is my fifth year in business. And I think I learned something right? So I been hiring. I the first hire I did it was back in July 2021, and that was the year I started my business.
And I don't do my business solo. I'm always, I always have someone to help me, except for a few months, like when I had my divorce back in 2022 or in 2023. Actually, this is the year where I was like struggling with hiring a little bit because, like, I couldn't show up 100% in my business. But I picked myself up and did it again. Hired again in a different way because I learned a lot from my first few hires. So you want to do it? You want to go ahead and overcome the imposter syndrome and do anything you want to do. Afraid. Start, consult with people, invest in your education, invest people, consultants with employees, with contractors.
Just go ahead and get benefit from all those tax deductions that a business owner have. And we can talk about it more and more in the future episode. But now it's time to go talk to my guest. She is a podcast coach.
She is amazing and we're going to talk about how she does it and how does she help her clients overcome imposter syndrome. So stay with me and I see you after the break with my guest. This is your host, Noora Masri, and this is Echoes of Impact with Noora. We'll be right back.
Back. This is your host, Noor Al Masri, and this is Echoes of Impact with Noora. I'm excited to talk to my new guest today, Kristen. Kristen, who is a podcast coach. She also has her own podcast. Kristin, welcome to Nura's two Echoes of Impact.
[00:12:25] Speaker B: Thank you so much for having me.
[00:12:27] Speaker A: Of course. Thank you so much for being here. It's always great to talk to wonderful women as yourself to learn about you and to I'm sure a lot of audience, especially women, will be getting a lot of inspiration from you and will learn a lot. So I usually like my guests to introduce themselves. So would you mind introducing yourself to the audience a little bit about your background?
[00:12:53] Speaker B: Yeah, absolutely. Well, thank you again. And I oh, man. It's always hard to know exactly where to point people, but I am a mom of four teenagers as of right now during this recording, I have been married for almost 20 years to my husband Joshua. And I also run a podcast company. So I help many women podcasters put out their podcasts consistently and help coach them and cheerlead them purely out of many years of doing this myself in knowing that sometimes it's hard to consistently show up or to use our voice in a way that we know is going to be powerful, but sometimes we get ourselves in the way. So that's what I do.
[00:13:45] Speaker A: Awesome. That's amazing. And how did you end up, like, really doing vodcasts, like, helping other women, like, do voice cast? What. What brought you here?
[00:13:55] Speaker B: Yeah, good question. I kind of fell into it, so to speak. I did and I didn't. So my dad was in broadcasting when I was growing up. I. I grew up in podcast, or not in podcast, but in broadcast studios and just watched him navigate and coach people and consult people in broadcasting.
But I never really thought that was part of my journey until, oh goodness, 2007. 16. A dear friend of mine asked me to help start a podcast for him and his wife, and I honestly was like, what, what is podcast? I mean, what is a producer? What. What are you? What do you want me to do? And it was a really fun four years working for them and really honing in on that podcast broadcasting or podcast producing side of things. And so that really is where my journey started was, was those four years of helping my good friends start their own podcast.
[00:15:00] Speaker A: Wow. And why did you decide to start your own coaching business and help other women do that as well?
[00:15:08] Speaker B: Yeah, so that was part of my journey was during those four years, they really taught me how to use my own voice. I am one who would much rather be behind the scenes and give them all the material for them to use their voice, and they wouldn't have it. They kept inviting me to make comments on the show, and they ended up creating a segment for his wife and I to do a mom's segment. And I ended up loving it and really was mentored by some of the best people I know. And so now in turn, in 2021 was when I started my podcast about podcasting.
I. I really just took what I learned from them and helped pay it forward to somebody else and just sharing how to do this. Well.
[00:16:01] Speaker A: Wow, this is great. Like, like, so you moved from, like, don't want to share your own voice, you just want to help other to do that. Kind of like Bush to share your own voice. So being in that process, like, who doesn't want to do it and now you want to do it. Like, do you regret that you did not starting showing your own voice earlier?
[00:16:27] Speaker B: I don't know if anybody's ever asked me that question. That was a good one.
You know, I honestly will say I think it was in just the right season. I Think there was a lot that I needed to process internally first before I was comfortable using my own voice and showing up more confidently in what I knew to be true. And so yes and no, I think I, I did use my own voice privately. So I have all those gyms and just a sweet relationship with my husband in all of those years processing. And then it was like the fire hose turned on and I, I was more comfortable sharing publicly what really was going on internally in my heart.
[00:17:19] Speaker A: This is great. So what do you see like sharing privately and sharing in public where everyone on the world can hear you just to tune in to your podcast, what do you see the difference? Like from your perspective? Like, how do you feel? Like it's more powerful? Like, which way? Like, what do you think of each different way?
[00:17:40] Speaker B: Yeah. Well, I think in my, I mean in a vulnerable sense it was. I was not very secure in what I thought I could bring to the table. And so I think the shift for me now is really actually standing in who I am and owning that confidently and knowing that somebody else needs to hear something that I have to say and I get to hear somebody else's story because I was brave enough to share my story.
[00:18:13] Speaker A: Awesome. So what is it in your story that you. That. That this turning point was like, I have to go over there and share. This is. Cannot be kept as private for me. I need to help other with sharing this. Like, what is that turning point, if you don't mind sharing.
[00:18:31] Speaker B: Yeah, I. So my first podcast was in 2020 and it is more of a faith based podcast. And I think for me the shifting point was a getting my reps in with my friends podcast and also just hearing over and over again from other close people that they wanted to hear what I had to say. Typically I can remember so many restaurant conversations where people would be like, Kristin, we wanted to hear what you said or wanted to say, but you were so quiet the whole time. And honestly I was okay with that because I loved listening and I loved hearing people's hearts.
But I did miss out on giving a piece of myself. And so the more and more I had the encouragement around me to use my voice and to, to express what I was thinking, the easier it was to be okay with the idea of like, well, if I recorded a podcast about this, I would share this and so I would write it out. So of course, because that was how I felt comfortable and then I would say, okay, now what of this is for public view or listening ears? And I would share that. And so over and over that practice just really was helpful for me to learn how to be okay with pressing record.
[00:19:55] Speaker A: Yes, yes. I mean that's a challenging. And people, when they hear you talk like they might not understand the, you know, how did you get there and how did you got the courage to really brace that record and record and put it out?
I remember and like I'm glad you're here and talking to people because I remember like myself when I want. When I started my own business back in 2021, I knew that's very important to be on video because people like, like see, hear you and you know, they, they feel like they met you, especially when they, you know, video is great, but I did not think that I can do it. And if you look at my first few videos, like even that first year, terrible.
But.
But what encouraged me to do it actually seeing other people. Other people who are now at that time, they were great youtubers and great, like I would love to listen to them. And they're like very famous and very well known. They shared some of their very first videos and I was like, I think I can do better than those beginning beginners videos.
[00:21:08] Speaker B: That's awesome.
[00:21:09] Speaker A: So if they are like that right now, well, I guess I can do it because this is like people don't recognize sometimes you mentioned reps and people don't recognize like sometimes this specifically like being on video, being recording voice or video, whatever, like having your own voice and share that with the people. Other people on the world. Like everyone literally can hear you from anywhere around the world.
That is one of the thing. There is no way to get better if you don't start it and do it over and over and over and over again.
[00:21:44] Speaker B: Yes, absolutely. Yes.
[00:21:48] Speaker A: Yeah. So like, do you find it hard to like when would a woman. Because I know you help women, right? Like, do you have other. Do you, do you have menards as well or do your base like a client base? Mostly women.
[00:22:03] Speaker B: 90% of it is women. We do help men. Of course, we don't say no, we don't help men. But definitely our whole. Our, our niche are women. So. Yeah, and I think it's just near and dear to my heart too, because that was my journey. And so. Yes.
[00:22:24] Speaker A: Awesome. So we're gonna get back to this after the break. My question is like, what actually what's the most challenging thing you find in most common like in women? I don't know if that's different from the most challenging thing in men. Since you have some main clients, we'll get your to Your answer after the break. Guys, stay with us and hear from Kristen after the break. But right now, this is Echoes of Impacts with Noora. We'll be right back.
Welcome back. This is your host, Noor al Masri. And this is Echoes of Impact with Noora. We're back with our guest, Kristen, and she was talking about how she helps men and women. And we had a question before the break. If you don't remember, I'm going to repeat that, guys, so you can if, if you just joined so you can hear the question as well. So Kristen, help men and women, but mostly women, share their voice through their podcast. I was asking her, like, if there's a difference in between the challenges. What's the most thing, the most challenge that she finds in her clients that they were hesitant to share their voice, and is it different between men and women, or is it the same thing?
[00:24:17] Speaker B: This is a great question because it does highlight, I think both of us, men and women, both can deal with imposter syndrome, and that is definitely the most common thing that I have experienced as a pushback. And I would say it's different for men. I think men is more internal, and maybe they don't talk about it as much, but women, it shows up like, like they don't press record on their first episode because they're. They're just in their heads over and over and over again.
Or it shows up like, Kristin, I, I just had a check in my spirit, and I'm like, oh, no, I'm hitting this wall of who am I to start a podcast? What do I have to bring to the table? Why. Why is my voice different than this other entrepreneur voice that's out there? What am I going to bring to the table that's unique? And I think for. For me, who has worked as I have worked with other women, that in itself is probably the most intense hurdle that I will run into with, with my clients. And I love it because it actually makes us think about what we do bring to the table. And so I usually answer that question of who am I to start a podcast with? Yeah, who are you? What is your unique gifting, your unique story, your unique framework, or how you built your business?
Because everybody's story is so different, and yours is powerfully positioned to serve somebody that needs to hear it from your lips. So if I can help somebody unpack that, man, that is a gift because I get to see somebody in their unique DNA and wiring.
[00:26:17] Speaker A: That's really interesting. And you mentioned, like, men is internal. So do you mean like, they don't share it with you or. What do you mean with that?
[00:26:26] Speaker B: Yes. Yeah. I have yet to have a male client tell me that they were struggling with imposter syndrome. I think I've interviewed one man who talked about imposter syndrome and he was very unique in his story.
So I would say, yeah, I just don't hear it. Or they're not as forthcoming. However, knowing a bunch of men in my life, I know imposter syndrome is real, but it's that internal dialogue going on until they're ready to open up about it.
[00:26:58] Speaker A: Yeah, it's funny, while you were talking about imposter syndrome and women do not hit their record button, I had like, some people who wanted to start a podcast or YouTube. Like, they actually interviewed me and because we. We know each other like for a while and they wanted to have a guest, so I was like, okay, I'm sure, like, I don't say no to an opportunity. And we recorded few episodes. None of that got published, not because of me, but because they never published anything and they recorded with other people. And I know, like, some of them are, oh, I don't know what, did I save them? I don't. I know this is not the case. I know this is just like, they are freaking out. They don't want to put it out.
[00:27:46] Speaker B: That's so common. Yep.
Yes.
[00:27:50] Speaker A: So, yeah, I mean, I would say, like, well, just put it out there or maybe go work with Kristen.
[00:27:58] Speaker B: Absolutely. Yes.
[00:28:00] Speaker A: So how does it look like when someone come to work with you, like, explain to me the process and what type of. How is there a different way for the people to join to. To work with you?
[00:28:13] Speaker B: Yeah, so I help brand new podcasters launch their podcast. So we do all of the, you know, let's define your pillars, who you're talking to, all the technical side of things, editing the show art, all of those things. So we get them launched and then we also work with current podcasters through podcast management. So we do editing shows, writing show notes, publishing, YouTube, all of the things offered in that. And then we also have a podcast membership. So if you are a podcaster and you don't want to experience pod fade, which. Did you know that it's like 98.2% of podcasters do not make it to two years. That's the latest statistic. And so that was a huge wake up call for me as somebody who works with podcasters is like, oh, man, I think we all feel kind of alone and like, hello, is anybody listening? And so, yeah, so this podcast membership is really helpful for people who are kind of feeling that burnout, or maybe they just need some community to bounce ideas off of.
And so I have that as an offering where we do continual group coaching and classes to help further your podcasting experience.
[00:29:34] Speaker A: That's awesome. So in your experience and from what we see, like what in your opinion, what.
How often should someone record the podcast? Like, should it go like once a week? Maybe every day? Like, what do you see? Like, the most successful would be.
[00:29:52] Speaker B: Yeah, I think the average right now is once a week, and I think that's pretty typical for most podcasters. However, I. I do ask my clients who are just starting is, what, what can you commit to for a year and a half? Like, you're all in for a year and a half. What does that look like for you? Is it once a week? Maybe it's twice a week. You can commit to that because you can always add more if you're like, you know what? This was really easy. I have way more time than I thought I was going to or I have way more content.
And so you can always add. So I always just ask the question of, like, what's the season look like for you? And if you're new to just look at the long run of what can you commit to consistently.
[00:30:39] Speaker A: Okay, awesome. So I have a podcast it calls Nora Speaks and it's only on Apple.
So I'll tell you the story and I'll take your advice in front of the client and front of the audience so they can see that it's coaching.
[00:30:57] Speaker B: Yes.
[00:30:58] Speaker A: Last year I was reading the book for Russell. Like the. I forgot what's the. The co. What. I forgot the name of the book, but it's really well known and I was inspired to start a podcast. I already have a YouTube. I did not have this TV show yet. That was on February 16, 2024. I decided to do a podcast. The reason why I did want to talk about a lot of things. I want to share a lot of things that is not related to my tax and accounting business, but I did not want to share them on my business YouTube. So I was like, okay, let me start a podcast just to talk about. About anything, share with people and can be short, longer, whatever, but I wanted to. To talk every day to people. I did it for quite a while. Not. Not too long. I did every day. Every single day. I would podcast at 6:30am so yes. And I reached 126 episode. I. I would talk about anything. Sometimes I talk about business, about nonprofit Sometimes about what happened with me, about my dad, about a lot of different things.
Then I just stopped. And then when I stopped, I stopped. I mean, I, I. Because right after I got this TV show to have to start and actually did take me away from my YouTube, like, and from the podcast because, you know, I'm a business owner at the same time, like socially, like season and all these things. So now it's been a while since I did the last one. I do want to get back to it, but not yet. So what would be your recommendation for me to really get back to it but still be consistent. So how would you think?
[00:32:53] Speaker B: Yeah, well, first of all, I would say well done. That's commitment right there. To podcast every day for 100, would you say? 176.
That is a lot of episodes. So I think that's amazing.
Well, first things I would, I would, if you were one of my clients, I would sit down and ask you, who are you talking to and what's the purpose behind the podcast? So number one, you got to get clear on your why and who you're talking to. And once you know those things, we can really start to think about, okay, well, if we know who we're talking to, then we start to ask the question. Okay. In my life right now, I have this much time to give to this podcast if my ideal listener is, say it's a, a woman who works nine to five and she is, you know, doing family stuff in the, in the evening and on the weekends. So she probably doesn't have enough time to listen to a daily podcast. So now that we've considered her and you've considered you and your time, what is the best solution there? So it might be a once a week podcast that is, you know, 20 minutes, or maybe it's a twice a month podcast that's an hour long where you just kind of debrief for the hour over the what's happened in your life. And I would encourage you to keep a daily log, whether that's a voice memo or a journal of all of those topics that you would potentially talk about and just save it for that episode, upcoming episode. So that's, that's probably where I'd begin, is really unpacking who you're talking to, your why, and then getting really clear on a content plan moving forward that serves you in your season of life and like tax season. You got to think about all of that and your, your potential person as well.
[00:34:53] Speaker A: Love that. Thank you so much for the coaching season with me. And we'll be right back with you after the break. Guys, I'm sure you're getting a lot of value and you get a lot of inspiration from Kristen. I certainly did. And, and I please share this with other people because you also get can listen to the recording or watch the recording on NOW Media TV now. We'll be right back after the break. This is Echoes of Impact with Noora. We'll be right back.
Foreign this is your host Noora Mosri. And this is Echoes of Impact with Noora. Now we're back to my friend Kristen and we're talking about podcasting especially for women and she helps people or women start their own podcasting. So Kristen, like if someone like listening to us right now and wants to start the podcast, but she does have that imposter syndrome, so how would you work with her? Like what would be the first advice that you will advise her? Or maybe, or maybe she still cannot invest and she wants just to start and then to be able to work with you later. Like what would be the best advice? Like to, to overcome the imposter syndrome and make sure she hit that record button and make her voice loud and for the world to listen to it.
[00:36:50] Speaker B: Yeah, well, first I would say you got this, like if you had that umph in you, like that little ping in your heart that you're like I want to start a podcast, then I would say yes, let's, let's sit down and talk about what I just talked about with, with Nora is the starting with your why and your who and really coming up with a podcast content plan together. And so if you can just sit down and jot down all of those things that you would love to talk about and it would help serve the person that you are called to serve, then next if, if we can't work together, if just investing in, in someone to help you with that, I would say just start scared like that. Imposter syndrome. Sometimes the best way through imposter syndrome is just like we talked about the very beginning is putting in those reps and just doing it anyway.
And what that can look like is, you know, try it on your phone. Just use the voice memo. Right now the quality of voice memo is way higher than it used to be back in 2016. So you can always use that, send it to a friend. I actually have a friend that sends me her quote unquote podcast and it's literally just a voice memo and she just is starting to get those reps in.
So if you record it on your voice memo, you can also go to Spotify for podcasters, which is a free hosting platform, and you can upload it in there.
I only recommend that if it's an absolute, like, you cannot pay $20 a month to have a hosting platform only because Spotify owns your content.
If you are not paying for a service, that's typically how they will benefit from you using their hosting platform. So that is only if you cannot invest that 15, $20 a month into a hosting platform and hosting platform. What I mean by that is a lot of people don't know what that is. Is it's just a place to house your audio for it to send out to all of the podcast apps. So another option would be like podbean, Captivate, Libsyn. So check those out.
[00:39:11] Speaker A: Oh, this is really interesting. And if they can work with you and start, like, how would you start with that? Like, which program would you recommend usually?
[00:39:22] Speaker B: Yeah. So if they're not a podcaster yet, I would recommend the one on one podcast launch package. And that is just consulting with me and us breaking down those. Those concepts and getting you clear, as clear as you can be when you launch and getting you ready to go. And we set your equipment up, we do all of the background things so you don't have to worry about it.
And like I said, if you. If you already started and you are looking to like unload or delegate off of your plate some of the editing process, we do all of that as well. So happy to chat with whoever, like as a free consult, just to see where it would be best fit for you.
[00:40:05] Speaker A: Awesome. And how can people reach you?
[00:40:08] Speaker B: So you can find me podcast coachingforkingdom entrepreneurs.com. you can find my podcast there. Contact me there.
And I would love to just sit down and chat with you.
[00:40:22] Speaker A: That's awesome. Thank you so much for doing this. You mentioned that the most important thing is to be sure of and be consistent. Um, and like, what is the minimum show up? Like, is it. Could it be once a month or. No, the minimum. Maybe twice a month. In your opinion, what would be the most effective way?
[00:40:46] Speaker B: Yeah, I think the minimum would probably be twice a month. The once a month, I just. There's just so many distractions in between time that people could replace your audio.
Just think of just creatures are creatures, humans are creatures are of habit. And so if you think, okay, every Monday, I know that Kristin's going to come out with a podcast on podcasting. And so that is your routine. You listen to the brand new episode on a Monday morning. If all of A sudden I don't do anything for a month. And I haven't said that I'm not doing anything for a month. They've now replaced me with somebody else that is going to fill up their podcast app too. So as long as you can stay consistent. And not that you can't take a break, because there's absolutely ways that you can take break, but you just have to communicate it to your audience.
[00:41:42] Speaker A: Okay, this is, this is really important for people to know because sometimes I hear a lot like, okay, you have to get people to get used to you, so you have to do it every day, but at the same time, or maybe once a week minimum. And yeah, it's going to be hard a lot. Like in a lot of people, like, certainly it's hard for me right now to do that. Yeah, but how would people know?
Because I hear someone saying, okay, but I don't have that many people listening to me anyway. I don't have that many downloads. So what would you say to these people? Like, still don't have that many downloads?
[00:42:27] Speaker B: Yeah, so this is hard to like, short answer. Because it really depends on the situation. Like for one instance, one of my clients, she is a very well known client or podcast, and she actually just told us a couple of weeks ago in our podcast membership, she was like, you know what? I divorced my download numbers because I don't do it for the download numbers. I do it because I get to change lives and help moms. And I was like, wow, that is awesome. And I love that. And on the flip side of things, there's somebody out there that maybe has not reached the people yet that they're called to reach. And so it's my job as their coach and a podcast auditor to come in and say, okay, where are we missing the mark? Because your story needs to be heard by this group of people and somehow there's a disconnect. So how can we help you get to that place?
[00:43:29] Speaker A: Got it. So for distribution, what would you say, like, people should do to make sure, like, people know more about their podcast or at least their, their audience, hear about them.
[00:43:41] Speaker B: Yeah. So I, I really like social media. I think it's actually a beautiful tool.
So social media, promoting your podcast, telling people what it's about, engaging with your audience, if you already know that you have a pretty big following, and then engage with them, show them what's happening in your real world.
So social media, there's newsletters.
The beauty of YouTube is you do get the live comments, which is pretty fun and dreamy for a podcaster who only did audio for so long and now you can have live comments.
So definitely a lot of different experiences that you can have to engage with your, your audience, whether it's social media, doing a live webinar, doing a, like a zoom party for your. Your people every once in a while. Those are all great ways to connect with your people.
[00:44:38] Speaker A: Nice. Would you post your episode like on YouTube as well?
[00:44:44] Speaker B: Yes. Yep. So for our clients, we do YouTube and audio partially because YouTube is the number one place that podcasts are being discovered right now in 2025. And so that is awesome. The podcast itself in podcast apps, the numbers go to the podcast apps when people are followers and they've already subscribed and they've already followed you on YouTube. So you want to make sure that you're convenient for your people to hear you. And as ease of, you know, instead of watching a video, they can go on a walk and just press play for your podcast.
[00:45:23] Speaker A: Yes, absolutely. So you know what? Like, I watch YouTube, but I don't really watch YouTube.
[00:45:28] Speaker B: I send to you same.
[00:45:33] Speaker A: So, yeah. Thank you so much for your time, Kristen. That was very. That was awesome. That was very informative. And I did get a lot of value from what you share today. Thank you so much again for your time. And can you mention your website one more time for our audience so they can get to your website and connect with you?
[00:45:55] Speaker B: Yes. So podcast coaching for kingdom entrepreneurs.com and you can find my podcasts and you can find the contact form there too.
[00:46:06] Speaker A: Awesome. Thank you so much, guys. I hope you enjoyed the episode today. And if you have imposter syndrome, it's your job to battle it and make that voice heard because someone out there needs to hear your voice. And if you want to actually have a podcast, YouTube, whatever, like, have the courage and just do it, do it afraid, like Kristen said. And don't wait because your voice can make an impact.
So this was Noora Masri. And this is Echoes of Impact with Noora. I want to remind you you can always email
[email protected] hellochoesofimbact.net until next time, keep making an impact.
[00:46:58] Speaker B: This has been a Now Media Networks feature presentation.
[00:47:02] Speaker A: All rights reserved.
